{"product_id":"the-pursuit-of-purpose-a-40-year-journey-of-a-dutch-flower-farmer-in-america-9798993567600","title":"The Pursuit of Purpose: A 40-Year Journey of a Dutch Flower Farmer in America","description":"\u003cp\u003e\u003cstrong\u003eFrom the tulip fields of Holland to the rugged coast of Northern California, The Pursuit of Purpose is an inspiring true story of resilience, faith, and the relentless pursuit of the American dream.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLane DeVries, a fourth-generation flower farmer, shares his remarkable forty-year journey building one of America's largest flower farms, Sun Valley Floral Farms, through triumphs, setbacks, and seasons of profound change. With honesty and heart, DeVries invites readers behind the scenes of the floral industry, revealing the challenges of entrepreneurship, leadership, and innovation in a rapidly changing marketplace.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMore than a business memoir, this is a story of faith, family, perseverance, and purpose. From humble beginnings in the Netherlands to navigating labor crises, economic upheaval, and global competition, DeVries shows how values such as integrity, teamwork, gratitude, and humility can carry a vision through even the hardest storms.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWritten for entrepreneurs, leaders, farmers, and dreamers alike, this deeply personal narrative offers timeless lessons on building a business with purpose, leading with resilience, finding opportunity in adversity, and staying true to one's values in times of uncertainty. The Pursuit of Purpose reminds us that success is not measured by wealth or fame, but by the difference we make, the people we uplift, and the legacy we leave behind.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDeVries, Lane D.:\u003c\/i\u003e\u003c\/b\u003e - Lane DeVries is a Dutch-born entrepreneur, horticultural innovator, and industry leader whose four-decade career helped shape the modern American flower industry. In 1983, he arrived in the United States with just $160 and a dream. Over the next 40 years he built Sun Valley Floral Farms into one of North America's largest and most respected flower-growing companies, recognized for its world-class tulips, lilies, and iris, and emerged as a respected voice for purpose-driven leadership in the floral industry.Today, as President of CalFlowers, the national floral-industry trade association, DeVries continues to champion the American Floral Industry at large with innovation, integrity and vision. His story, spanning immigration, entrepreneurship, faith, and perseverance-embodies the true American Dream.DeVries has been honored by both the Society of American Florists and the International Fresh Produce Association as: ' Floral Marketer of the Year and is widely known as \"Mr. Women's Day\" for promoting the celebration of women through flowers. He lives in Northern California, where he continues to mentor and inspire new generations of purpose-driven leaders.________________________________________","brand":"Dutch Lane Publishing","offers":[{"title":"Default Title","offer_id":51834665763090,"sku":"9798993567600","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fc37d05e-95b4-42e4-b75a-60fb8c711766.jpg?v=1767098588","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-pursuit-of-purpose-a-40-year-journey-of-a-dutch-flower-farmer-in-america-9798993567600","provider":"Surprise Castle","version":"1.0","type":"link"}