{"product_id":"the-purpose-of-purpose-making-growth-the-heart-of-your-business-9781774585801","title":"The Purpose of Purpose: Making Growth the Heart of Your Business","description":"\u003cp\u003e\u003cb\u003eWhat's the purpose of corporate purpose? It is simpler than you might think.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company--these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization's purpose, the truth is, it is all about driving growth. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Purpose of Purpose\u003c\/i\u003e, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth--for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams. \u003cp\u003e\u003c\/p\u003eAligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organization's direction, this book serves as your roadmap to success.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBestselling author, speaker, producer, and entrepreneur Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director and is founder of Church+State, an agency that works to unify content and advertising for some of the biggest brands out there. Producer and host of hit podcast \"The Coup\", Ron has also written for television, penned a children's book, written, produced and performed a hit play, created a branded art gallery, and produced the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about leadership, disruption, branding, and creativity. He is the author of \u003ci\u003eEveryone's An Artist - Or At Least They Should Be, \u003c\/i\u003e and \u003ci\u003eThink Do Say\u003c\/i\u003e: \u003ci\u003eHow to Seize Attention and Build Trust in a Busy Busy World.\u003c\/i\u003e\u003cbr\u003e","brand":"Page Two Books, Inc.","offers":[{"title":"Default Title","offer_id":51276595953938,"sku":"9781774585801","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9b5afddf-0229-4457-bcd7-f32633692048.jpg?v=1747132476","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-purpose-of-purpose-making-growth-the-heart-of-your-business-9781774585801","provider":"Surprise Castle","version":"1.0","type":"link"}