{"product_id":"the-public-relations-writers-handbook-9780787986315","title":"The Public Relations Writer's Handbook","description":"The second edition of the \u003ci\u003ePublic Relations Writer's Handbook\u003c\/i\u003e offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMerry Aronson\u003c\/b\u003e is the founder and director of MerryMedia, a Los Angeles-based entertainment marketing and PR firm. She has worked as a journalist, entertainment publicist, and network television promotion executive, and has taught PR writing at New York University and University of California, Los Angeles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDon Spetner\u003c\/b\u003e is senior vice president for Global Marketing and Communications at Korn\/Ferry International. He was named an \"Industry All Star\" by \u003ci\u003eInside PR\u003c\/i\u003e magazine, and his essays on communications have been published in \u003ci\u003eThe Journal of Corporate Public Relations\u003c\/i\u003e and \u003ci\u003ePRWeek.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCarol Ames\u003c\/b\u003e teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":51589760876818,"sku":"9780787986315","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_75192735-98c5-4810-bad0-e85e9e707c95.jpg?v=1756805351","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-public-relations-writers-handbook-9780787986315","provider":"Surprise Castle","version":"1.0","type":"link"}