{"product_id":"the-psychology-of-price-how-to-use-price-to-increase-demand-profit-and-customer-satisfaction-9781780590073","title":"The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction","description":"Explaining the science behind pricing, \u003cem\u003eThe Psychology of Price\u003c\/em\u003e has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCaldwell, Leigh:\u003c\/i\u003e\u003c\/b\u003e - Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK's most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK's leading pricing consultancy.","brand":"Crimson (DNA)","offers":[{"title":"Default Title","offer_id":50697780396306,"sku":"9781780590073","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a83656fd-1b5d-4d84-b850-e76f4d840d3c.jpg?v=1734308824","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-psychology-of-price-how-to-use-price-to-increase-demand-profit-and-customer-satisfaction-9781780590073","provider":"Surprise Castle","version":"1.0","type":"link"}