{"product_id":"the-psychographist-9781954899124","title":"The Psychographist","description":"\u003cp\u003eThe Hoyers are an American family. Two parents, two kids, a house they can't afford, and a deep desire for more. When the black-clad, seemingly omniscient Mr. Cormorant comes to town, it seems that they might finally be able to cash in on their American Dream. \u003c\/p\u003e\u003cp\u003eYou see, Mr. Cormorant is a psychographist-an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task-test the Product. Live with it. Breathe it in. Abide by its demands. \u003c\/p\u003e\u003cp\u003eIn return? \u003c\/p\u003e\u003cp\u003eRiches. \u003c\/p\u003e\u003cp\u003eThe cost?\u003c\/p\u003e\u003cp\u003eImmeasurable.\u003c\/p\u003e\u003cp\u003eThe Psychographist is a disturbing novel of consumption, advertising, focus groups, and the decisions that define us.\u003c\/p\u003e\u003cbr\u003e","brand":"Apocalypse Party","offers":[{"title":"Default Title","offer_id":50617536184594,"sku":"9781954899124","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_90ecd535-3f85-4bf5-b80b-c2f03319b945.jpg?v=1732521298","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-psychographist-9781954899124","provider":"Surprise Castle","version":"1.0","type":"link"}