{"product_id":"the-product-led-playbook-how-to-unlock-self-serve-revenue-and-dominate-your-market-with-a-tiny-team-9781777119362","title":"The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)","description":"\u003cp\u003e$1 Billion in self-serve revenue.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSounds a bit crazy, right?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWell, it might sound crazy. But it's not impossible.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue-using product-led growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut here's the thing: product-led growth isn't a silver bullet.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSimply slapping on a free trial or freemium tier to existing software doesn't guarantee you'll suddenly drive millions in revenue.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this new book, The Product-Led Playbook, I'm sharing with you the ProductLed System(TM) - a system of 9 elements that SaaS companies can implement to build that same unshakeable foundation for scaling their ARR to multiple millions without a sales team.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAll boiled down into a simple, step-by-step process.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll uncover: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat are the 9 key elements of a strong product-led organization - and how to implement each one\u003c\/li\u003e\n\u003cli\u003eHow to design a generous free plan without giving *everything* away\u003c\/li\u003e\n\u003cli\u003eHow to craft pricing tiers and structure a pricing page that makes it obvious to users which plan is right for them\u003c\/li\u003e\n\u003cli\u003eHow to identify your best-fit (and most likely to pay) users\u003c\/li\u003e\n\u003cli\u003eWhat you need to put on your home page to wildly increase free trial sign ups.\u003c\/li\u003e\n\u003cli\u003eThe 15 moats you can use to make what you do hard to copy\u003c\/li\u003e\n\u003cli\u003eAnd so much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI've also packed the book with canvases, templates, and checklists so you'll never feel like you're fumbling in the dark.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause there is a better way to grow and scale your SaaS. A better way to build a legendary company you'll be remembered for.\u003c\/p\u003e\u003cbr\u003e","brand":"Product-Led Institute","offers":[{"title":"Default Title","offer_id":50871742071058,"sku":"9781777119362","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3e2757c2-6bc8-49de-84f0-781017c11385.jpg?v=1737849365","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-product-led-playbook-how-to-unlock-self-serve-revenue-and-dominate-your-market-with-a-tiny-team-9781777119362","provider":"Surprise Castle","version":"1.0","type":"link"}