{"product_id":"the-problem-with-penguins-stand-out-in-a-crowded-marketplace-by-packaging-your-big-idea-9781450212021","title":"The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea","description":"Would you like to attract more high-quality customers and make a lot more money?\u003cp\u003e If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem  Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea.\u003c\/p\u003e\u003cp\u003e In his trademark fun and entertaining style, Bishop explains: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy most companies will never stand out in their marketplace, and how to avoid a similar fate; \u003c\/li\u003e\n\u003cli\u003eInnovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product\/service categories; \u003c\/li\u003e\n\u003cli\u003eA step-by-step process to brand and package your BIG Idea; \u003c\/li\u003e\n\u003cli\u003eHow to develop BIG promotional ideas to attract more high-quality prospects; \u003c\/li\u003e\n\u003cli\u003eTwenty-first Century \"packaged\" marketing techniques to sell your BIG Idea easier, faster, and for more money; \u003c\/li\u003e\n\u003cli\u003eStrategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus \u003c\/li\u003e\n\u003cli\u003eDozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries.\u003c\/li\u003e\n\u003c\/ul\u003e Start today to build a great business and stand out from the other penguins in your industry\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBill Bishop is the CEO of Bishop Information Group Inc., one of the world's leading branding, packaging, and sales-coaching companies. Over the past twenty-five years, Bill and his team of coaches have helped more than 4,000 companies make more money. He lives in Toronto, Ontario, with his wife, Ginny and their two children.\u003cbr\u003e","brand":"iUniverse","offers":[{"title":"Default Title","offer_id":50337344913682,"sku":"9781450212021","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ac11be8c-4f51-421d-a144-2891e9ab6501.jpg?v=1727960624","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-problem-with-penguins-stand-out-in-a-crowded-marketplace-by-packaging-your-big-idea-9781450212021","provider":"Surprise Castle","version":"1.0","type":"link"}