{"product_id":"the-pricing-model-revolution-how-pricing-will-change-the-way-we-sell-and-buy-on-and-offline-9781119900573","title":"The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy on and Offline","description":"\u003cp\u003e\u003cb\u003eAn incisive and accessible blueprint to pricing your company's products and services\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline\u003c\/i\u003e, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.\u003c\/p\u003e \u003cp\u003eAlthough it's rigorous and evidence backed, \u003ci\u003eThe Pricing Model Revolution\u003c\/i\u003e avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to make smart and innovative pricing a core component of your next product offering\u003c\/li\u003e \u003cli\u003eHow to distinguish between every new, future-oriented monetization approach\u003c\/li\u003e \u003cli\u003eWhich factors to consider when you're choosing on a new pricing model for your most popular products\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential read for C-level executives, managers, entrepreneurs, and sales team leaders, \u003ci\u003eThe Pricing Model Revolution\u003c\/i\u003e belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDANILO ZATTA, PHD, MBA, \u003c\/b\u003e is a world-renowned pricing expert and management advisor, with over 25 years' experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50497015677202,"sku":"9781119900573","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a55277fa-0571-4df9-a192-c3144f71d32a.jpg?v=1730705354","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-pricing-model-revolution-how-pricing-will-change-the-way-we-sell-and-buy-on-and-offline-9781119900573","provider":"Surprise Castle","version":"1.0","type":"link"}