{"product_id":"the-price-is-wrong-understanding-what-makes-a-price-seem-fair-and-the-true-cost-of-unfair-pricing-9780470139097","title":"The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing","description":"Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with \u003ci\u003eThe Price Is Wrong, \u003c\/i\u003e Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSarah Maxwell\u003c\/b\u003e, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the \u003ci\u003eJournal of Business Research\u003c\/i\u003e, \u003ci\u003eJournal of Economic Psychology\u003c\/i\u003e, and the \u003ci\u003eAmerican Journal of Economics and Sociology\u003c\/i\u003e. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50324740636946,"sku":"9780470139097","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_11f8f45f-6347-436e-9a8d-609e5d4c3d26.jpg?v=1727672029","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-price-is-wrong-understanding-what-makes-a-price-seem-fair-and-the-true-cost-of-unfair-pricing-9780470139097","provider":"Surprise Castle","version":"1.0","type":"link"}