{"product_id":"the-practical-pocket-guide-to-account-planning-9780989284905","title":"The Practical Pocket Guide to Account Planning","description":"The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.\u003cbr\u003e","brand":"Yellow Bird Press","offers":[{"title":"Default Title","offer_id":50726531465490,"sku":"9780989284905","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8b253108-ffcf-4457-9668-a89467bd805e.jpg?v=1734873619","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-practical-pocket-guide-to-account-planning-9780989284905","provider":"Surprise Castle","version":"1.0","type":"link"}