{"product_id":"the-power-of-why-breaking-out-in-a-competitive-marketplace-9781477800737","title":"The Power of Why: Breaking Out in a Competitive Marketplace","description":"\u003cp\u003eDoes your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand new ones?\u003c\/p\u003e\u003cp\u003eAfter many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions.\u003c\/p\u003e\u003cp\u003eCustomers don't care if a business is different or that its products are unusual. Trumpeting achievements such as \"We were voted #1 again,\" \"Rated best service three years running,\" or \"We're experienced\" doesn't engage buyers emotionally. It is seller-centric thinking in a buyer-centric world.\u003c\/p\u003e\u003cp\u003eWhen customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn't just a slogan; it has to be in the company's DNA, consistently delivered through all parts of the organization.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Power of Why\u003c\/i\u003e shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.\u003c\/p\u003e\u003cbr\u003e","brand":"Amazon Publishing","offers":[{"title":"Default Title","offer_id":50387308970258,"sku":"9781477800737","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9653cc93-7573-40e5-a4bb-7304f69fdd58.jpg?v=1728877754","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-power-of-why-breaking-out-in-a-competitive-marketplace-9781477800737","provider":"Surprise Castle","version":"1.0","type":"link"}