{"product_id":"the-power-of-nice-how-to-conquer-the-business-world-with-kindness-9780385518925","title":"The Power of Nice: How to Conquer the Business World with Kindness","description":"Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In \u003ci\u003eThe Power of Nice, \u003c\/i\u003e through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. \u003cp\u003e\u003c\/p\u003eTurning the well-known adage of \"Nice Guys Finish Last\" on its ear, \u003ci\u003eThe Power of Nice\u003c\/i\u003e shows that \"nice\" companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today's interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. \u003cp\u003e\u003c\/p\u003eKaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, \u003ci\u003eThe Power of Nice\u003c\/i\u003e will transform how you live and work.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eLINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, \u003ci\u003eBang! \u003c\/i\u003eThey\u003ci\u003e \u003c\/i\u003elive in the New York metropolitan area.\u003cbr\u003e","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":50643259490578,"sku":"9780385518925","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cbdda443-1ded-4d17-9179-9463572a08b2.jpg?v=1733081695","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-power-of-nice-how-to-conquer-the-business-world-with-kindness-9780385518925","provider":"Surprise Castle","version":"1.0","type":"link"}