{"product_id":"the-portable-mba-in-entrepreneurship-9780470481318","title":"The Portable MBA in Entrepreneurship","description":"\u003cp\u003eA totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship\u003c\/p\u003e \u003cp\u003eFor years, the \u003ci\u003ePortable MBA\u003c\/i\u003e series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. \u003ci\u003eThe Portable MBA in Entrepreneurship\u003c\/i\u003e covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.\u003c\/p\u003e \u003cp\u003eIf you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCompletely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship\u003c\/li\u003e \u003cli\u003eIncludes customizable, downloadable forms for launching your own business\u003c\/li\u003e \u003cli\u003eComes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources\u003c\/li\u003e \u003cli\u003eTeaches you virtually everything you'd learn on entrepreneurship in today's best business schools\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWILLIAM D. BYGRAVE, MA, DPHIL, MBA, DBA, \u003c\/b\u003e is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eANDREW ZACHARAKIS, BS, MBA, PHD, \u003c\/b\u003e is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the \u003ci\u003eWall Street Journal\u003c\/i\u003e and the \u003ci\u003eLos Angeles Times\u003c\/i\u003e. He has also held investment banking and venture capital positions at the Cambridge Companies. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE PORTABLE MBA SERIES, \u003c\/b\u003e with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50460297167122,"sku":"9780470481318","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f12244b8-86cc-4508-8b78-cc45dce37d81.jpg?v=1730036255","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-portable-mba-in-entrepreneurship-9780470481318","provider":"Surprise Castle","version":"1.0","type":"link"}