{"product_id":"the-persuasive-copywriter-9781547095353","title":"The Persuasive Copywriter","description":"Earl's campaign and theme line, \"Be All You Can Be,\" for the US Army was voted the 18th Greatest Advertising Campaign of the Century by \u003ci\u003eAdvertising Age Magazine.\u003c\/i\u003e In \u003ci\u003eThe Persuasive Copywriter, \u003c\/i\u003e Earl has taken his three decades-plus experience as a copywriter and condensed his knowledge into just under 10,000 words which can be read in one reading and hopefully help you hit the ground running on your next assignment.\u003cbr\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":50855293124882,"sku":"9781547095353","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cf1743ac-f091-4f9a-b8e7-3f5ba6d74018.jpg?v=1737479415","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-persuasive-copywriter-9781547095353","provider":"Surprise Castle","version":"1.0","type":"link"}