{"product_id":"the-people-business-how-ten-leaders-drive-engagement-through-internal-communications-9780749479718","title":"The People Business: How Ten Leaders Drive Engagement Through Internal Communications","description":"\u003cp\u003e\u003cb\u003eGet exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions. \u003cp\u003e\u003c\/p\u003eFeaturing case studies and lessons from leading companies, \u003ci\u003e\u003cb\u003eThe People Business\u003c\/b\u003e\u003c\/i\u003e offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging. \u003cp\u003e\u003c\/p\u003eBuilt around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAnnabel Dunstan\u003c\/b\u003e has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question \u0026amp; Retain whose clients include Suzuki, PizzaExpress and Ferrero. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eImogen Osborne\u003c\/b\u003e has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2018, she set up the Pulse Business, building on eight years of experience working with real-time insight and helping companies understand how to take advantage of it.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50460946530578,"sku":"9780749479718","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_398221b1-a009-42b0-8371-522c8b8fec16.jpg?v=1730050739","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-people-business-how-ten-leaders-drive-engagement-through-internal-communications-9780749479718","provider":"Surprise Castle","version":"1.0","type":"link"}