{"product_id":"the-package-design-book-9783836555524","title":"The Package Design Book","description":"\u003cp\u003e\u003cstrong\u003ePackaging is a\u003c\/strong\u003e \u003cstrong\u003ehighly underrated art form\u003c\/strong\u003e. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the \u003cstrong\u003ePentawards\u003c\/strong\u003e celebrate the art of the package by recognizing the \u003cstrong\u003eworld's most groundbreaking and influential designs\u003c\/strong\u003e. Designers compete in five main categories -- beverages, food, body, luxury, and other markets -- and no fewer than 50 sub-categories.\u003cbr\u003e\u003cbr\u003e Featuring a selection of\u003cstrong\u003e hundreds of works\u003c\/strong\u003e, this book brings together \u003cstrong\u003ePentawards winners from 2008 to 2016\u003c\/strong\u003e, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which \u003cstrong\u003epermeate all aspects of our everyday lives\u003c\/strong\u003e. This well of inspiration will not just serve design and marketing professionals, but \u003cstrong\u003eanyone with an interest in the creative process of packaging\u003c\/strong\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eWiedemann, Julius:\u003c\/i\u003e\u003c\/b\u003e - Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.\u003cb\u003e\u003ci\u003ePentawards:\u003c\/i\u003e\u003c\/b\u003e - Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognising excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events.","brand":"Taschen","offers":[{"title":"Default Title","offer_id":50717211590930,"sku":"9783836555524","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_83365b46-8c03-40bf-ab39-beeb01919bf7.jpg?v=1734612900","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-package-design-book-9783836555524","provider":"Surprise Castle","version":"1.0","type":"link"}