{"product_id":"the-non-nonprofit-9781118021811","title":"The Non Nonprofit","description":"\u003cb\u003eA top business leader shares the business principles he used to launch both a top company and a thriving nonprofit\u003c\/b\u003e \u003cp\u003eNonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. \u003ci\u003eThe Non Nonprofit\u003c\/i\u003e shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left corporate America to found Twin Cities RISE , a highly successful poverty reduction program. His honest story, and success and missteps, create an essential roadmap for any social venture looking to prove and boost its impact.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDistills essential nonprofit principles such as having a clear and appropriate purpose, creating economic value from social benefit, and establishing mutual accountability\u003c\/li\u003e \u003cli\u003eShares successful approaches from innovative organizations such as Grameen Bank, Playworks, Common Ground, Habitat for Humanity, Lumni, Caring Bridge, College Summit and RISE \u003c\/li\u003e \u003cli\u003eDraws from the author's success in founding and building Twin Cities RISE , which trains unemployed Minnesotans for living wage jobs. RISE  serves 1,500 participants each year\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs insightful as it is inspiring, \u003ci\u003eThe Non Nonprofit\u003c\/i\u003e can help maximize the positive impact of any nonprofit.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSteve Rothschild\u003c\/b\u003e is the founder and board chair of Twin Cities RISE! He was also its CEO for its first nine years. He founded Invest in Outcomes, which developed the human capital performance bond, a new financial instrument to fund nonprofits. He launched Yoplait yogurt in the United States, was the company's first president, and later became executive vice president of General Mills. Twin Cities RISE!, an anti-poverty program for low-income adults living in generational poverty, trains under- and unemployed adults for jobs and connects them with employers who pay a living wage. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFor more information, please visit www.steverothschild.org.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50461863313682,"sku":"9781118021811","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3b8cef37-4788-4f15-a940-90e2f83ae1c9.jpg?v=1730082389","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-non-nonprofit-9781118021811","provider":"Surprise Castle","version":"1.0","type":"link"}