{"product_id":"the-next-cmo-a-guide-to-operational-marketing-excellence-9781480894129","title":"The Next Cmo: A Guide to Operational Marketing Excellence","description":"\u003cp\u003eThe role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Next CMO: A Guide to Operational Marketing Excellence\u003c\/em\u003e\u003c\/strong\u003e delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.\u003c\/p\u003e \u003cp\u003eThis guide provides a \u003cstrong\u003ebest practices approach\u003c\/strong\u003e to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs.\u003c\/p\u003e \u003cp\u003eWhether you're a seasoned CMO or an aspiring marketing leader, \u003cstrong\u003e\u003cem\u003eThe Next CMO\u003c\/em\u003e\u003c\/strong\u003e offers actionable insights to help you: \u003c\/p\u003e Establish goals aligned with your business objectives Create scalable, strategy-based marketing plans Craft campaigns that drive measurable impact Optimize your budget for efficiency and effectiveness Demonstrate marketing's contribution to business growth \u003cp\u003eIn today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePeter Mahoney\u003c\/p\u003e \u003cp\u003ePeter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies. \u003c\/p\u003e \u003cp\u003eScott Todaro\u003c\/p\u003e \u003cp\u003eScott has devoted his 28-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students. \u003c\/p\u003e \u003cp\u003eDan Faulkner\u003c\/p\u003e \u003cp\u003eDan Faulkner is the CTO of Plannuh, where he is responsible for the delivery of the world's first AI-driven marketing management platform. Dan has 25 years of experience in product management, strategy, and general management. Dan holds a Bachelor's degree in Linguistics and a Masters in Marketing.\u003c\/p\u003e\u003cbr\u003e","brand":"Archway Publishing","offers":[{"title":"Default Title","offer_id":50860558090514,"sku":"9781480894129","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cd89442b-bc48-4ce9-b2d3-c29bda69eb07.jpg?v=1748598623","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-next-cmo-a-guide-to-operational-marketing-excellence-9781480894129","provider":"Surprise Castle","version":"1.0","type":"link"}