{"product_id":"the-new-venture-coach-9798231861408","title":"The New Venture Coach","description":"\u003cp\u003e\u003cem\u003eA Battle-Tested Playbook for New Venture Success\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003eBy Lee Hicks\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAre you ready to turn your business idea into a profitable, scalable venture-without the guesswork?\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe New Venture Coach\u003c\/strong\u003e is your ultimate startup companion: a proven, step-by-step playbook built from over 30 years of entrepreneurial wisdom and more than 200 successful company launches. Whether you're launching your first startup or sharpening your next one, this book delivers everything you need to go from idea to impact-without wasting time, money, or momentum.\u003c\/p\u003e\u003cp\u003eInside, you'll find actionable frameworks for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefining a clear, compelling business idea\u003c\/li\u003e\n\u003cli\u003eConducting market research that drives decisions\u003c\/li\u003e\n\u003cli\u003eBuilding your MVP and validating with real customers\u003c\/li\u003e\n\u003cli\u003eRaising capital with confidence\u003c\/li\u003e\n\u003cli\u003eCreating standout brand, marketing, and sales strategies\u003c\/li\u003e\n\u003cli\u003eNavigating legal, financial, and operational foundations\u003c\/li\u003e\n\u003cli\u003eScaling with precision-and planning for your exit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUnlike vague business advice or one-size-fits-all theories, \u003cem\u003eThe New Venture Coach\u003c\/em\u003e meets you where you are and walks with you, phase by phase, from ideation through evaluation. It's more than a book-it's a mentor on the page.\u003c\/p\u003e\u003cp\u003eIf you're serious about building something that lasts, this is the blueprint successful founders wish they had on Day One.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHicks, Lee:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eLee is a seasoned business leader with diverse experience across global public companies and private equity-backed technology and services organizations. His expertise spans general management, P\u0026amp;L, product management, marketing, business development, finance, operations, and sales. Over his career, Lee has gained deep knowledge in Merchant Services, Cybersecurity, Big Data, ERP, CRM, Healthcare Information Systems, Financial Technology, UCaaS, and M\u0026amp;A transactions.\u003c\/p\u003e\u003cp\u003eAs the Founder \u0026amp; Managing Partner of \u003cem\u003eRevenue One\u003c\/em\u003e, Lee has dedicated over 25 years to helping more than 200 companies and positively impacting the lives of over 20,000 sales and marketing leaders. His industry-leading Guided Revenue Growth Methodology, \u003cem\u003eWinning Adaptive Sales\u003c\/em\u003e, has provided valuable insights into over 1 million complex buying processes, driving more than $20 billion in total contract value growth that generated more than $90B in M\u0026amp;A\/IPO harvested value . Lee has also held key roles at global companies like SAP, Dun \u0026amp; Bradstreet, and Steelcase.\u003c\/p\u003e\u003cp\u003eIn 2007, Lee founded \u003cem\u003eC PORT Solutions\u003c\/em\u003e, a Unified Collaboration \u0026amp; Telemedicine business acquired by Newell Rubbermaid in 2011 and rebranded as Rubbermaid Healthcare. Today, his telemedicine innovations continue to improve healthcare outcomes through \u003cem\u003eCAPSA Healthcare\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eA cornerstone of Lee's success is his integration of the \u003cem\u003eBirkman Method\u003c\/em\u003e, a leading behavioral and occupational assessment, into his practices. This approach has enabled him to build high-performing teams, coach individuals across all experience levels, and inspire people to unlock their full potential-always striving to \u003cem\u003e\u003cstrong\u003emake the best even better\u003c\/strong\u003e\u003c\/em\u003e. As a lifelong learner and an Amazon best-selling author in Sales \u0026amp; Marketing, Lee excels at leading resilient teams that thrive under pressure.\u003c\/p\u003e\u003cp\u003eLee earned his BBA in Finance from The University of Georgia. With a blend of corporate discipline and entrepreneurial innovation, he joined Auburn University's New Venture Accelerator as an Entrepreneur-in-Residence in 2025 and is committed to inspiring others to live a \u003cem\u003e\u003cstrong\u003e\"Yes You Can\"\u003c\/strong\u003e\u003c\/em\u003e life.\u003c\/p\u003e","brand":"Lee Hicks","offers":[{"title":"Default Title","offer_id":51475067011346,"sku":"9798231861408","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_731193ba-f357-4293-873c-48bfc04102db.jpg?v=1752585932","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-new-venture-coach-9798231861408","provider":"Surprise Castle","version":"1.0","type":"link"}