{"product_id":"the-new-typography-9780520250123","title":"The New Typography","description":"Since its initial publication in Berlin in 1928, Jan Tschichold's \u003ci\u003eThe New Typography \u003c\/i\u003ehas been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJan Tschichold \u003c\/b\u003e(1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of \u003ci\u003eElementary Typography \u003c\/i\u003eand oversaw the typographic reform of Penguin Books. \u003cb\u003eRuari McLean, \u003c\/b\u003ea Scottish typographer and scholar, is the author of \u003ci\u003eJan Tschichold: Typographer\u003c\/i\u003e. \u003cb\u003eRobin Kinross \u003c\/b\u003eis a London typographer. \u003cb\u003eRichard Hendel \u003c\/b\u003eis Design and Production Manager at University of North Carolina Press.\u003cbr\u003e","brand":"University of California Press","offers":[{"title":"Default Title","offer_id":50324988887314,"sku":"9780520250123","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_55c5b041-368f-4197-ae67-d29c1a77cee1.jpg?v=1727678040","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-new-typography-9780520250123","provider":"Surprise Castle","version":"1.0","type":"link"}