{"product_id":"the-new-strategic-thinking-9780071462242","title":"The New Strategic Thinking","description":"\u003cp\u003e\u003cb\u003eBestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies\u003c\/b\u003e\u003c\/p\u003e In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, \u003ci\u003eThe New Strategic Thinking\u003c\/i\u003e shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMichel Robert\u003c\/b\u003e is founder and president of Decision Processes International, Inc., an internationally known consulting firm in 15 countries with 60 partners that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals, including \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e. Robert is the author of \u003ci\u003eThe Power of Strategic Thinking\u003c\/i\u003e, \u003ci\u003eProduct Innovation Strategy Pure \u0026amp; Simple\u003c\/i\u003e, and \u003ci\u003eStrategy Pure \u0026amp; Simple II\u003c\/i\u003e, and is credited with coining the term \"strategic thinking.\"\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50491499086098,"sku":"9780071462242","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4070a80b-34f8-4ef6-a55e-869e3edf573d.jpg?v=1730542103","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-new-strategic-thinking-9780071462242","provider":"Surprise Castle","version":"1.0","type":"link"}