{"product_id":"the-new-nature-of-business-the-path-to-prosperity-and-sustainability-9781394257539","title":"The New Nature of Business: The Path to Prosperity and Sustainability","description":"\u003cp\u003e\u003cb\u003eLearn how pioneering business leaders are resetting their companies' relationship to nature, society, and our common future\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe New Nature of Business: The Path to Prosperity and Sustainability, \u003c\/i\u003e businessman Andre Hoffmann and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating \"sustainable prosperity\", and case-studies of companies that survived and thrived by opting for change. In doing so, they provide a way out of long-standing dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. long-term profits. \u003c\/p\u003e\u003cp\u003eYou'll find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA first-hand account of global healthcare company Roche's sustainability practice, as told by André (Roche's vice-chairman), chairman Severin Schwan, and several other senior management members\u003c\/li\u003e \u003cli\u003eCase-studies and lessons of organizations with visionary leaders, such as INSEAD, IKEA, Harley Davidson, and Holcim, all of whom have taken a holistic view of their role in the world, and succeeded in doing well while doing good\u003c\/li\u003e \u003cli\u003eStrategies for addressing the negative externalities and trade-offs that arise from doing business; identifying the right metrics and targets to deliver on your purpose; and accounting for human, social, and natural capital, alongside financial capital\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA must-read book for business leaders, entrepreneurs, and changemakers at companies around the world, \u003ci\u003eThe New Nature of Business, \u003c\/i\u003e is also insightful and timely for those who advise or oversee companies and their leadership teams.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eANDRÉ HOFFMANN\u003c\/b\u003e is the Co-founder of InTent, an international platform that accelerates sustainable solutions. He's also the Vice Chairman of Roche Holding, an international pharmaceutical company, and a board member of the World Economic Forum.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePETER VANHAM\u003c\/b\u003e is Editorial Director, Leadership, at \u003ci\u003eFortune \u003c\/i\u003emagazine, where he covers corporate sustainability and social impact. He is the author of several books, including \u003ci\u003eStakeholder Capitalism\u003c\/i\u003e (with Klaus Schwab) and \u003ci\u003eBefore I Was CEO\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50895443329298,"sku":"9781394257539","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_db02da61-b49c-4b0f-8362-e32958570f2d.jpg?v=1764073334","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-new-nature-of-business-the-path-to-prosperity-and-sustainability-9781394257539","provider":"Surprise Castle","version":"1.0","type":"link"}