{"product_id":"the-new-art-of-selling-intangibles-9781592800681","title":"The NEW Art of Selling Intangibles","description":"'It's an invaluable resource for financial advisors, consultants, stockbrokers, and insurance agents alike.\"-- Keith Clark, DWC ConsultantsFinancial professionals often cringe at the thought of being in the business of 'selling\". But selling is a key aspect of any financial professional's routine. Whether you're an advisor persuading a prospective client to hire you, a broker touting stocks, or an agent nudging a client toward an insurance policy or annuity - you're selling: The concept, the ideas -even yourself  Your 'product\" is elusive - or intangible - making the challenges you face 'selling\" even more complex.Now, turn to a cherished industry classic - The NEW Art of Selling Intangibles - for a full program of sales techniques specifically designed for financial professionals in their quest to: find clients, close clients, retain clients - and convince clients to make the right financial choices.This groundbreaking book was the first to integrate investment strategies with selling strategies exclusively targeted to financial professionals. Now - it's thoroughly updated, revised, and reworked to meet the needs of today's time-pressed professionals. Expanding on key issues, while weaving in new areas of concern - Korn presents a comprehensive program for winning.Learn to master every method needed to perfect your 'selling\" skills - even if selling does not come naturally to you. You'll find.- 4 ways to get past 'No\"- 11 top resources for finding prospects- 3 magic words to increase your sales power \u0026amp; income - instantly- Selling phrases - for everything from stocks, index funds \u0026amp; annuities to 529 plans- Closing techniques - and scripts - for every situation- How to heat up 'Cold Calls\" and warm up prospects.Plus - methods for developing proper asset allocation strategies - and convincing clients to embrace them. Yes, there still is an 'art\" to selling intangibles. Now - master the art yourself - with the proven methods featured in this new work.\u003cbr\u003e","brand":"Marketplace Books, Inc.","offers":[{"title":"Default Title","offer_id":50421068693778,"sku":"9781592800681","price":50.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_05ff9b7a-a9d3-4fb3-ace0-26e097fd2b71.jpg?v=1729501380","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-new-art-of-selling-intangibles-9781592800681","provider":"Surprise Castle","version":"1.0","type":"link"}