{"product_id":"the-nba-story-how-the-sports-league-slam-dunked-its-way-into-a-global-business-powerhouse-9781400232789","title":"The NBA Story: How the Sports League Slam-Dunked Its Way Into a Global Business Powerhouse","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe NBA Story\u003c\/em\u003e will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToday's NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn't always so glamorous.\u003c\/p\u003e\u003cp\u003eThe multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of every organization within the league.\u003c\/p\u003e\u003cp\u003eThrough the story of the NBA, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to keep a dream alive when it seems like no one wants to see it come true.\u003c\/li\u003e\n\u003cli\u003eHow a company can find their way out of a financial crisis.\u003c\/li\u003e\n\u003cli\u003eHow presentation is the secret sauce to the success of any show.\u003c\/li\u003e\n\u003cli\u003eAnd how a company can build a loyal fanbase who will do anything to keep them on top.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDiscover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMintzer, Rich:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eRich Mintzer is an author and ghostwriter with over 70 published non-fiction books to his credit. He started with a humor book that sold 100,000 copies and kept on writing. Rich has served as an editor at Warner Books, a television writer for the Rosie O'Donnell Show and USA Up All Night, a radio writer and producer, and is currently a writer for the ghostwriting firm, Kevin Anderson \u0026amp; Associates. Prior to the dot.com crash he also worked as a content editor\/writer for several websites. He has been an NBA basketball fan for nearly 50 years.\u003c\/p\u003e\u003cb\u003e\u003ci\u003eMintzer, Eric:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eEric Mintzer is an avid sports fan from New York. He has covered the Knicks and Jets for \u003cem\u003eOvertime Heroics\u003c\/em\u003e, has been featured in the \u003cem\u003eNorthern Westchester Examiner\u003c\/em\u003e and has assisted in sports research. He loves playing basketball as well as writing.\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":50507621499154,"sku":"9781400232789","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d069ccd8-b100-41fe-9983-669dc96e8e8f.jpg?v=1730864490","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-nba-story-how-the-sports-league-slam-dunked-its-way-into-a-global-business-powerhouse-9781400232789","provider":"Surprise Castle","version":"1.0","type":"link"}