{"product_id":"the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell-9781599186665","title":"The Naming Book: 5 Steps to Creating Brand and Product Names That Sell","description":"A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In \u003ci\u003eThe Naming Book\u003c\/i\u003e, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming \u003ci\u003eanything\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBrad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.\u003cbr\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":50855914144018,"sku":"9781599186665","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_44d22777-86eb-4183-907f-bb55c5b4a891.jpg?v=1737488817","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell-9781599186665","provider":"Surprise Castle","version":"1.0","type":"link"}