{"product_id":"the-myths-of-creativity-9781118611142","title":"The Myths of Creativity","description":"\u003ch2\u003ePractical Guide to Understanding and Unlocking Creativity in Business\u003c\/h2\u003e\n\n\u003cp\u003e\u003cb\u003eHow to get past the most common myths about creativity to design truly innovative strategies\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. \u003ci\u003eThe Myths of Creativity\u003c\/i\u003e demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.\u003c\/p\u003e\n\n\u003ch2\u003eResearch-Based Insights on Creative Innovation\u003c\/h2\u003e\n\n\u003cp\u003eThis book addresses fundamental questions about the creative process: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Through evidence-based analysis, Burkus provides actionable frameworks for developing consistent creative output in professional settings.\u003c\/p\u003e\n\n\u003ch2\u003eTen Common Myths Debunked\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eThe Eureka Myth\u003c\/li\u003e\n\u003cli\u003eThe Lone Creator Myth\u003c\/li\u003e\n\u003cli\u003eThe Incentive Myth\u003c\/li\u003e\n\u003cli\u003eThe Brainstorming Myth\u003c\/li\u003e\n\u003cli\u003eAnd six additional myths that limit creative potential\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach myth is examined through the lens of current research, providing readers with practical tools to overcome obstacles to innovation. For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, this guide offers concrete strategies for finding new ideas and implementing them effectively.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\n\u003cp\u003e\u003cb\u003eDavid Burkus\u003c\/b\u003e is the founder and editor of \u003ci\u003eLDRLB\u003c\/i\u003e, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for \u003ci\u003e99U\u003c\/i\u003e and \u003ci\u003eThe Creativity Post\u003c\/i\u003e. He lives outside Tulsa, Oklahoma, with his wife and son.\u003c\/p\u003e\n\n\u003cp\u003eFor more information, please visit \u003cb\u003ewww.davidburkus.com\u003c\/b\u003e or on Twitter via @davidburkus.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50680833704210,"sku":"9781118611142","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ae45bd07-f5ae-44cb-9dc6-3dcef2b08d0b.jpg?v=1733943501","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-myths-of-creativity-9781118611142","provider":"Surprise Castle","version":"1.0","type":"link"}