{"product_id":"the-mother-of-all-opportunities-a-strategy-for-a-decade-of-growth-profits-and-market-share-gains-9781925921243","title":"The Mother Of All Opportunities: A strategy for a decade of growth, profits and market share gains","description":"\u003cp\u003eThere's a massive global market segment that most brands do not understand or know how to target. Many companies - even multinationals - are unaware of this huge opportunity right in front of them. And those that have recognised it often don't fully understand it and so are still missing out. That opportunity is mums.\u003c\/p\u003e\u003cp\u003eIn research over many years, mothers have made it clear they are unhappy with the way brands are communicating with them. Katrina McCarter's research has found that 63% of Australian mothers felt brands and advertisers don't understand them. Despite being such a lucrative market, this means businesses are missing opportunities every day.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Mother of All Opportunities\u003c\/em\u003e educates board directors, C-suite and senior executives, big brand marketers, and business owners about: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ewhy mums represent the biggest growth opportunity globally over the next decade\u003c\/li\u003e \u003cli\u003ekey global trends that will be impacting your current strategy\u003c\/li\u003e \u003cli\u003ethe mum opportunities brands are missing \u003cem\u003eright now \u003c\/em\u003eacross segments, locations and industries\u003c\/li\u003e \u003cli\u003ewhy you need to invest in this market and upskill your teams now\u003c\/li\u003e \u003cli\u003ethe future of successful marketing to mums.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eKatrina McCarter demonstrates why now is the right time to rethink relationship with the world's most powerful consumer, mums. Fast track your brand and build a competitive advantage by gaining critical research-based insights into this massive and underexposed market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMcCarter, Katrina:\u003c\/i\u003e\u003c\/b\u003e - Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She holds a Bachelor of Business (Marketing) and MBA (International Business), and has 18 years' sales and marketing experience across diverse industries. She works with businesses of all types and sizes, providing strategies, research, advice and board briefings. She is an award-winning businesswoman and mother of three. Katrina is a data-driven marketer who regularly engages in research to deeply understand mothers across the world. She shares her findings through books, podcasts, articles, videos and speaking at conferences and brand events throughout Australia and overseas, and is a sought-after media commentator.","brand":"Marketing to Mums","offers":[{"title":"Default Title","offer_id":50368534151442,"sku":"9781925921243","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_31a25a51-0d4f-4822-bb48-7954f66a7305.jpg?v=1728509886","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-mother-of-all-opportunities-a-strategy-for-a-decade-of-growth-profits-and-market-share-gains-9781925921243","provider":"Surprise Castle","version":"1.0","type":"link"}