{"product_id":"the-men-who-would-be-king-an-almost-epic-tale-of-moguls-movies-and-a-company-called-dreamworks-9780547520278","title":"The Men Who Would Be King: An Almost Epic Tale of Moguls, Movies, and a Company Called DreamWorks","description":"\u003cp\u003e\u003cb\u003eFormer \u003ci\u003eVariety\u003c\/i\u003e reporter Nicole LaPorte draws from years of inside-the-filmmakers-studio access to spin a smart, gritty tell-all about a clash of industry titans in \u003ci\u003eThe Men Who Would Be King\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDreamWorks--the mega-million-dollar brainchild of Steven Spielberg, Jeffrey Katzenberg, and David Geffen--heralded a new age of entertainment empires when it launched in 1994, and their competitive strategy was fierce. For avid business readers, among others, seeing David Geffen in action as he seduces investors like Microsoft's Paul Allen and takes on CAA's Michael Ovitz is worth the price of admission. Their creative battles cost them untold billions on the way to the box office, but this is no rags-to-riches story: in fact, as they grow DreamWorks into one of the most influential film brands operating today, these rich men get richer, even as the stakes get higher.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLaporte, Nicole:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003eNICOLE LAPORTE is a former reporter for \u003ci\u003eVariety\u003c\/i\u003e, where she covered the Hollywood movie industry for several years. She wrote \"The Rules of Hollywood\" column for the \u003ci\u003eLos Angeles Times Magazine\u003c\/i\u003e and has written for \u003ci\u003eThe New Yorker, \u003c\/i\u003e the \u003ci\u003eNew York Times\u003c\/i\u003e, the \u003ci\u003eNew York Observer\u003c\/i\u003e, \u003ci\u003eW Magazine, \u003c\/i\u003eand the\u003ci\u003e\u003c\/i\u003eDaily Beast\u003ci\u003e.\u003c\/i\u003e\u003c\/p\u003e","brand":"Houghton Mifflin","offers":[{"title":"Default Title","offer_id":50412652429586,"sku":"9780547520278","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a7e372a9-c608-413d-80aa-1b0e48c5bb12.jpg?v=1729320806","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-men-who-would-be-king-an-almost-epic-tale-of-moguls-movies-and-a-company-called-dreamworks-9780547520278","provider":"Surprise Castle","version":"1.0","type":"link"}