{"product_id":"the-men-behind-def-jam-9780711988736","title":"The Men Behind Def Jam","description":"\u003cp\u003eHaving introduced the world to LL Cool J, the Beastie Boys, Public Enemy, DMX and Jay-Z, the label formed by hustler-incarnate Russell Simmons and A \u0026amp; R maverick Rick Rubin has now successfully marketed what was a ghetto phenomenon into the most pervasive youth culture of the late 20th century. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book documents the growth of Def Jam from humble origins to its current status as the preeminent black music label of the 80s and 90s.\u003c\/p\u003e\u003cbr\u003e","brand":"Omnibus Press","offers":[{"title":"Default Title","offer_id":50514334220562,"sku":"9780711988736","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0a222197-58a5-4fc3-ba6f-3088b98e717a.jpg?v=1730980009","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-men-behind-def-jam-9780711988736","provider":"Surprise Castle","version":"1.0","type":"link"}