{"product_id":"the-mcgraw-hill-guide-to-starting-your-own-business-a-step-by-step-blueprint-for-the-first-time-entrepreneur-9780071410120","title":"The McGraw-Hill Guide to Starting Your Own Business: A Step-By-Step Blueprint for the First-Time Entrepreneur","description":"\u003cp\u003eThe bestselling first edition of \u003ci\u003eThe McGraw-Hill Guide to Starting Your Own Business \u003c\/i\u003esold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eStephen C. Harper, Ph.D. \u003c\/b\u003eis a professor of management at the University of North Carolina at Wilmington and president of management consulting firm Harper and Associates, Inc.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50459923054866,"sku":"9780071410120","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_effffd55-f010-4ea7-9a8e-8f3dbec098c0.jpg?v=1730015489","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-mcgraw-hill-guide-to-starting-your-own-business-a-step-by-step-blueprint-for-the-first-time-entrepreneur-9780071410120","provider":"Surprise Castle","version":"1.0","type":"link"}