{"product_id":"the-mattel-archive-9780847875894","title":"The Mattel Archive","description":"\u003cb\u003eAn original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eCelebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. \u003cp\u003e\u003c\/p\u003eBeautifully illustrated with full pages from Mattel's original printed catalogs--design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade--the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry. \u003cp\u003e\u003c\/p\u003eEncompassing the evolution of a remarkable archive of toys--with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price--the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Mattel Archive\u003c\/i\u003e not only celebrates the toys themselves but also the memories they've created. Perfect for toy enthusiasts, collectors, and anyone with a sense of wonder, this book invites readers to rediscover the magic of play and the lasting legacy of Mattel--where every toy tells a story.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eYnon Kreiz\u003c\/b\u003e is CEO of Mattel Inc.\u003cbr\u003e","brand":"Rizzoli International Publications","offers":[{"title":"Default Title","offer_id":51649001783570,"sku":"9780847875894","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a655a759-44e9-4279-be14-d54e6c774dfa.jpg?v=1759841872","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-mattel-archive-9780847875894","provider":"Surprise Castle","version":"1.0","type":"link"}