{"product_id":"the-marketing-plan-handbook-develop-big-picture-marketing-plans-for-pennies-on-the-dollar-9781599185590","title":"The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar","description":"\u003cp\u003eSometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRobert W. Bly\u003c\/b\u003e is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multimillionaire while still in his 30s and is the author of \u003ci\u003eThe Copywriter's Handbook\u003c\/i\u003e and \u003ci\u003eSecrets of a Freelance Writer.\u003c\/i\u003e Bly writes a column for \u003ci\u003eTarget Marketing\u003c\/i\u003e magazine and publishes his e-newsletter, \u003ci\u003eThe Direct Response Letter, \u003c\/i\u003e for more than 60,000 subscribers.\u003cbr\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":50421277851922,"sku":"9781599185590","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4e68d02c-b5da-4a15-a8e5-03ba1d859642.jpg?v=1729504620","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-marketing-plan-handbook-develop-big-picture-marketing-plans-for-pennies-on-the-dollar-9781599185590","provider":"Surprise Castle","version":"1.0","type":"link"}