{"product_id":"the-marketing-plan-handbook-9781936572557","title":"The Marketing Plan Handbook","description":"\u003cp\u003e\u003cem\u003eThe Marketing Plan Handbook\u003c\/em\u003e (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.\u003c\/p\u003e\u003cbr\u003e","brand":"Cerebellum Press","offers":[{"title":"Default Title","offer_id":50516547862802,"sku":"9781936572557","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bd8e7d5c-82b6-464c-9c16-2325b6647957.jpg?v=1731027811","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-marketing-plan-handbook-9781936572557","provider":"Surprise Castle","version":"1.0","type":"link"}