{"product_id":"the-marketing-of-debt-how-they-get-you-9781836626015","title":"The Marketing of Debt: How They Get You","description":"\u003cp\u003eWhy do people struggle so much with debt? The truth is, we are psychologically pre-disposed to \u003cem\u003emis\u003c\/em\u003eunderstanding it. We underestimate the cost of debt and overestimate our ability to pay. Not only do marketers of credit cards and loans know this, but they also exploit these psychological blind spots to get us deeper in hock. \u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Marketing of Debt: How They Get You\u003c\/em\u003e is an irreverent look at the financial services industry and the psychological research on decision-making related to debt. Topics include resisting temptation and refocusing on long-term goals, how money lenders hide pricing, partitioned pricing, drip pricing, the issue with status branded credit cards, and taking scientifically proven steps for making better financial decisions.\u003c\/p\u003e \u003cp\u003eThis book is for anyone who wants to understand common tactics that marketers of debt use to get people into deeper debt, and how to avoid the traps laid by lenders. For students, this will be an appealing point-of-entry to behavioural research on financial decision-making. This could also be required reading for a consumer behaviour or consumer finance course. Additionally, there is a self-help aspect to this book in that it will help individuals avoid falling into many of the traps laid by marketers of debt. Features a Foreword from Jason Harris of Mekanism.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eJohn B. Dinsmore\u003c\/strong\u003e is a Professor of Marketing at Wright State University in Dayton, Ohio. At Wright State, Professor Dinsmore teaches a variety of courses including Digital Marketing, Strategy, and Creativity \u0026amp; Problem-Solving, garnering multiple teaching awards. He has provided executive training services to the United States Air Force and Speedway Corporation. His academic research primarily focuses on financial decision-making, methods of payment, and mobile applications, having been published in academic journals including \u003cem\u003ePsychology \u0026amp; Marketing\u003c\/em\u003e, \u003cem\u003eJournal of Business Research, \u003c\/em\u003eand \u003cem\u003eInternational Journal of Research in Marketing. \u003c\/em\u003eHe was also a featured speaker at TEDx Dayton to discuss his research on financial decision-making.\u003c\/p\u003e\u003cbr\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":51346555535634,"sku":"9781836626015","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6ecc2f0e-2007-4b07-9bb5-c1ec10dbad28.jpg?v=1749049131","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-marketing-of-debt-how-they-get-you-9781836626015","provider":"Surprise Castle","version":"1.0","type":"link"}