{"product_id":"the-managers-guide-to-distribution-channels-9780071428682","title":"The Manager's Guide to Distribution Channels","description":"\u003cp\u003eChannel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. \u003ci\u003eThe Manager's Guide to Distribution Channels \u003c\/i\u003eprovides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLinda Gorchels\u003c\/b\u003e, \u003cb\u003eChuck West, \u003c\/b\u003eand \u003cb\u003eEdward Marien \u003c\/b\u003eare on the School of Business faculty and program directors at the University of Wisconsin (Madison, WI). Gorchels is the author of \u003ci\u003eThe Product Manager's Handbook\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50459923284242,"sku":"9780071428682","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9ca2831b-08eb-4b2f-9b4a-4845e808588e.jpg?v=1730015529","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-managers-guide-to-distribution-channels-9780071428682","provider":"Surprise Castle","version":"1.0","type":"link"}