{"product_id":"the-management-of-luxury-an-international-guide-9780749481827","title":"The Management of Luxury: An International Guide","description":"\u003cp\u003e\u003cb\u003eExamine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003e\u003cbr\u003eThe Management of Luxury\u003c\/i\u003e\u003c\/b\u003e, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFully updated in its second edition, \u003cb\u003e\u003ci\u003eThe Management of Luxury\u003c\/i\u003e\u003c\/b\u003e explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBenjamin Berghaus \u003c\/b\u003eis Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St.Gallen (HSG), Switzerland. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003eGünter Müller-Stewens\u003c\/b\u003e is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSven Reinecke \u003c\/b\u003eis Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50491979530514,"sku":"9780749481827","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8cc7edce-4318-4ba1-bcd3-e3e991329de3.jpg?v=1730563949","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-management-of-luxury-an-international-guide-9780749481827","provider":"Surprise Castle","version":"1.0","type":"link"}