{"product_id":"the-management-of-innovation-managing-and-creating-technology-capital-9781487553562","title":"The Management of Innovation: Managing and Creating Technology Capital","description":"\u003cp\u003eDespite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manage and create new technologies are often neglected by entrepreneurs and corporate managers. \u003cem\u003eThe Management of Innovation\u003c\/em\u003e examines how firms can leverage and create technology capital.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eOver the past two decades, economists and management scholars have developed several new insights into how large companies and start-ups can be more innovative. Many of these research findings have not yet reached management practice. Alberto Galasso aims to address this issue by providing an accessible overview of the innovation literature and a discussion of the latest research findings.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe analysis considers the two key stages of the innovation process: technology management and technology creation. Each stage involves complex managerial decisions related to resource allocation and the assessment of relevant costs and benefits. This book examines the most frequent trade-offs that shape the innovation process across these two stages. It also provides an introduction to intellectual property and patent analytics. In doing so, \u003cem\u003eThe Management of Innovation\u003c\/em\u003e provides MBA students and practitioners the necessary tools and insights to help avoid poor decisions by start-up entrepreneurs and corporate managers alike. \u003c\/p\u003e\u003cbr\u003e","brand":"Rotman-Utp Publishing","offers":[{"title":"Default Title","offer_id":50402761212178,"sku":"9781487553562","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d5dc0be3-a969-4977-aea1-6ccbb94c30d7.jpg?v=1740409185","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-management-of-innovation-managing-and-creating-technology-capital-9781487553562","provider":"Surprise Castle","version":"1.0","type":"link"}