{"product_id":"the-man-who-lied-to-his-laptop-what-we-can-learn-about-ourselves-from-our-machines-9781617230042","title":"The Man Who Lied to His Laptop: What We Can Learn About Ourselves from Our Machines","description":"\u003cb\u003eCounterintuitive insights about building successful relationships- based on research into human-computer interaction. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eBooks like \u003ci\u003ePredictably Irrational\u003c\/i\u003e and \u003ci\u003eSway\u003c\/i\u003e have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers. \u003cp\u003e\u003c\/p\u003eBased on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings. \u003cp\u003e\u003c\/p\u003eThis fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that: \u003cul\u003e\n\u003cli\u003eMixing criticism and praise is a wildly ineffective method of evaluation\u003c\/li\u003e\n\u003cli\u003eFlattery works-even when the recipient knows it's fake\u003c\/li\u003e\n\u003cli\u003eIntroverts and extroverts are each best at selling to one of their own\u003c\/li\u003e\n\u003c\/ul\u003eNass's discoveries provide nothing less than a new blueprint for successful human relationships.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eClifford Nass\u003c\/b\u003e is the Thomas M. Storke Professor at Stanford University and director of the Communication between Humans and Interactive Media (CHIMe) Lab. He is a popular designer, consultant, and keynote speaker, and is widely quoted by the media on issues such as the impact of multitasking on young minds. He lives in Silicon Valley.\u003cbr\u003e","brand":"Current","offers":[{"title":"Default Title","offer_id":50360593711378,"sku":"9781617230042","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f2abc117-40b9-4ff3-b410-a7756f945daa.jpg?v=1728364267","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-man-who-lied-to-his-laptop-what-we-can-learn-about-ourselves-from-our-machines-9781617230042","provider":"Surprise Castle","version":"1.0","type":"link"}