{"product_id":"the-man-from-essence-creating-a-magazine-for-black-women-9781476703497","title":"The Man from Essence: Creating a Magazine for Black Women","description":"\u003cb\u003e\u003ci\u003eEssence \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003emagazine is the most popular, well respected, and largest circulated black women's magazine in history. Largely unknown is the remarkable story of what it took to earn that distinction.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Man from Essence\u003c\/i\u003e depicts with candor and insight how Edward Lewis, CEO and publisher of \u003ci\u003eEssence\u003c\/i\u003e, started a magazine with three black men who would transform the lives of millions of black American women and alter the American marketplace. Throughout \u003ci\u003eEssence\u003c\/i\u003e's storied history, Ed Lewis remained the cool and constant presence, a quiet-talking corporate captain and business strategist who prevailed against the odds and the naysayers. He would emerge to become the last man standing--the only partner to survive the battles that raged before the magazine was sold to Time, Inc. in the largest buyout of a black-owned publication by the world's largest publishing company. \u003cp\u003e\u003c\/p\u003eBy the time Lewis did the deal with \u003ci\u003eTime\u003c\/i\u003e, the little magazine that limped from the starting gate in 1970 with a national circulation of 50,000, had grown into a powerhouse with a readership of eight million. \u003cp\u003e\u003c\/p\u003eThe story of \u003ci\u003eEssence\u003c\/i\u003e is ultimately the story of American business, black style. From constant battles with a racist advertising community to hostile takeover attempts, warring partners packing heat, mass firings, and mass defections--all of which revealed inherent challenges in running a black business--the saga is as riveting as any thriller. \u003cp\u003e\u003c\/p\u003eIn this engaging business memoir, Ed Lewis tells the inspiring story of how his own rise from humble South Bronx beginnings to media titan was shaped by the black women and men in his life. This in turn helped shape a magazine that has changed the face of American media.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eEdward Lewis, propelled by the extraordinary success of \u003ci\u003eEssence \u003c\/i\u003emagazine, has become one of the most successful and respected magazine publishers in the country. In 1969, he cofounded \u003ci\u003eEssence\u003c\/i\u003e and later founded \u003ci\u003eLatina\u003c\/i\u003e magazine. Mr. Lewis was honored with the Henry Johnson Fisher Lifetime Achievement Award, the Time, Inc. Henry Luce Award, and was a 2014 inductee into the Advertising Hall of Fame by the American Advertising Federation. He is the former chairman of the Magazine Publishers of America and currently serves as Senior Advisor for Solera Capital, a New York-based private equity firm. \u003cp\u003e\u003c\/p\u003eAudrey Edwards, coauthor of \u003ci\u003eChildren of the Dream: The Psychology of Black Success, \u003c\/i\u003e is a veteran award-winning journalist and editor. She has served as executive editor and editor at \u003ci\u003eEssence\u003c\/i\u003e magazine. She has held the executive editor position at \u003ci\u003eBlack Enterprise\u003c\/i\u003e magazine and senior editor positions at \u003ci\u003eFamily Circle\u003c\/i\u003e and \u003ci\u003eMore\u003c\/i\u003e magazines. In addition, she has written for numerous magazines, including the \u003ci\u003eNew York Times Sunday Magazine, O, The Oprah Magazine, Glamour, Seventeen, \u003c\/i\u003eand the \u003ci\u003eColumbia Journalism Review\u003c\/i\u003e. She has also written for the online publications TheRoot.com and Salon.com. \u003cp\u003e\u003c\/p\u003eCamille Cosby is a producer and educator. She coproduced the Tony Award-nominated \u003ci\u003eHaving Our Say, \u003c\/i\u003e which won a 1999 Peabody Award for television, and has also served as executive producer of numerous film projects.\u003cbr\u003e","brand":"Atria Books","offers":[{"title":"Default Title","offer_id":50337990443282,"sku":"9781476703497","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_10371210-6f48-48d8-a43f-4ca9bc88cc38.jpg?v=1727973921","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-man-from-essence-creating-a-magazine-for-black-women-9781476703497","provider":"Surprise Castle","version":"1.0","type":"link"}