{"product_id":"the-making-of-a-status-symbol-a-business-history-of-rolex-9781526188410","title":"The Making of a Status Symbol: A Business History of Rolex","description":"This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePierre-Yves Donzé is Professor in Business History at the Graduate School of Economics, Osaka University and a visiting professor at the Department of History, University of Fribourg\u003cbr\u003e","brand":"Manchester University Press","offers":[{"title":"Default Title","offer_id":51359026479378,"sku":"9781526188410","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e17ed560-be80-4f13-81ce-73d3a12c4aa1.jpg?v=1749576791","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-making-of-a-status-symbol-a-business-history-of-rolex-9781526188410","provider":"Surprise Castle","version":"1.0","type":"link"}