{"product_id":"the-mad-crush-an-obscure-california-vineyard-and-the-quest-to-make-one-great-wine-9780985157913","title":"The Mad Crush: An Obscure California Vineyard and the Quest to Make One Great Wine","description":"\u003cb\u003eIntroducing the expanded second edition of the cult winemaking memoir, now with 30 pages of added storytelling and a new afterword by the author.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn the summer of 1974, a young man named Bill Greenough found his way to a remote California canyon where a century-old Zinfandel vineyard had been lost to history. Toiling alone with nothing more than a pick and shovel, Greenough embarked on an audacious dream: to bring the abandoned vines back to life and start his own fledgling winery. He devoted the next 20 years to this herculean task, trading a monied Montecito upbringing for the life of a rural iconoclast. And in the fall of 1995, it all culminated in an unforgettable grape harvest, when an unlikely cast of characters joined Greenough for a season of folly, adversity and self-discovery. \u003ci\u003eThe Mad Crush\u003c\/i\u003e is the true story of that headstrong vintage-and of a decades-long quest to make one great wine\u003ci\u003e.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Mooncatcher Media","offers":[{"title":"Default Title","offer_id":50917095014674,"sku":"9780985157913","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_eaf63edd-a5e8-4e60-b320-98d96f327ffa.jpg?v=1738859713","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-mad-crush-an-obscure-california-vineyard-and-the-quest-to-make-one-great-wine-9780985157913","provider":"Surprise Castle","version":"1.0","type":"link"}