{"product_id":"the-long-view-why-we-need-to-transform-how-the-world-sees-time-9781472285256","title":"The Long View: Why We Need to Transform How the World Sees Time","description":"\u003cp\u003e\u003cb\u003eA wide-ranging and thought-provoking exploration of the importance of long-term thinking.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHumans are unique in our ability to understand time, able to comprehend the past and future like no other species. Yet modern-day technology and capitalism have supercharged our short-termist tendencies and trapped us in the present, at the mercy of reactive politics, quarterly business targets and 24-hour news cycles. \u003cp\u003e\u003c\/p\u003eIt wasn't always so. In medieval times, craftsmen worked on cathedrals that would be unfinished in their lifetime. Indigenous leaders fostered intergenerational reciprocity. And in the early twentieth century, writers dreamed of worlds thousands of years hence. Now, as we face long-term challenges on an unprecedented scale, how do we recapture that far-sighted vision? \u003cp\u003e\u003c\/p\u003eRichard Fisher takes us from the boardrooms of Japan - home to some of the world's oldest businesses - to European laboratories where scientists work as custodians on centuries-long experiments. He examines the psychological biases that discourage the long view, and talks to the growing number of people from the worlds of philosophy, technology, science and the arts who are exploring smart ways to overcome them. How can we learn to widen our perception of time and honour our obligations to the lives of those not yet born?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eRichard Fisher is a senior journalist with BBC Global News in London, where he writes, commissions and edits stories for BBC Future and bbc.com, specialising in science, technology and health journalism. From 2019-20, Richard was a Knight Science Journalism fellow at MIT, based in Cambridge, Massachusetts.\u003cbr\u003e","brand":"Wildfire","offers":[{"title":"Default Title","offer_id":50900501201170,"sku":"9781472285256","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1bc7bf9b-a3fa-4034-a3bc-c0501264be01.jpg?v=1738384693","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-long-view-why-we-need-to-transform-how-the-world-sees-time-9781472285256","provider":"Surprise Castle","version":"1.0","type":"link"}