{"product_id":"the-little-book-of-successful-major-account-sales-9798349599958","title":"The Little Book of Successful Major Account Sales","description":"\u003cp\u003eIn \u003cem\u003eThe Little Book of Successful Major Account Sales\u003c\/em\u003e, Walt McGhee shares the lessons and strategies he honed during his successful 40-year career in institutional sales. Drawing on real-world experience, he explores the entire spectrum of the major account sales process-from territory planning and client meetings to RFIs\/RFPs, client on-sites, travel, conferences, entertaining, internal sales meetings, organizational dynamics, and professional growth. The book emphasizes four principles that consistently drive success: Discipline, Sincerity, Process, and Fit. Both inexperienced and seasoned sales professionals will find valuable insights to sharpen their skills and improve their results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWalt McGhee is a sales veteran with more than 40 years of success in institutional sales and management. From his early start as a Field Sales Engineer in the high-tech industry to top-performing roles on Wall Street, Walt has built a career defined by discipline, sincerity, and process-oriented results. His insights, drawn from decades of real-world experience, now guide sales professionals at every stage toward lasting success.\u003c\/p\u003e\u003cbr\u003e","brand":"Walter McGhee","offers":[{"title":"Default Title","offer_id":51749369872658,"sku":"9798349599958","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_809e81e3-437e-4dc5-a119-3e22731bb503.jpg?v=1764081176","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-little-book-of-successful-major-account-sales-9798349599958","provider":"Surprise Castle","version":"1.0","type":"link"}