{"product_id":"the-leaders-guide-to-storytelling-mastering-the-art-and-discipline-of-business-narrative-9780470548677","title":"The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative","description":"\u003ch2\u003eTransform Your Leadership Through the Power of Business Storytelling\u003c\/h2\u003e\n\n\u003cp\u003e\u003cb\u003eHow leaders can use the right story at the right time to inspire change and action\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis revised and updated edition of the best-selling book \u003ci\u003eA Leader's Guide to Storytelling\u003c\/i\u003e shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains \u003ci\u003ehow\u003c\/i\u003e you can learn to tell the right story at the right time.\u003c\/p\u003e\n\n\u003ch2\u003eMaster the Art of Business Narrative\u003c\/h2\u003e\n\n\u003cp\u003eThis comprehensive guide addresses the critical challenges every leader faces: motivating teams, driving organizational change, and creating lasting impact through communication. The book provides practical frameworks for crafting and delivering stories that resonate with audiences across all levels of your organization.\u003c\/p\u003e\n\n\u003ch2\u003eProven Leadership Techniques\u003c\/h2\u003e\n\n\u003cp\u003eLearn to identify which narrative approach works best for specific leadership situations, from inspiring innovation to managing resistance to change. The techniques presented have been tested across organizations in the United States, Europe, Asia, and Australia, making this a globally-relevant resource for modern leaders.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eStephen Denning has won awards from \u003ci\u003eFinancial Times\u003c\/i\u003e, The Innovation Book Club, and 800-CEO-READ\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe\u003c\/i\u003e book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change\u003c\/li\u003e\n\u003cli\u003eStephen Denning offers a hands-on guide to unleash the power of the business narrative\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\n\u003cp\u003e\u003cb\u003eSTEPHEN DENNING\u003c\/b\u003e is a leading writer and consultant who consults to organizations in the United States, Europe, Asia, and Australia in the areas of leadership, innovation, business narrative, and management. He is the author of the acclaimed books \u003ci\u003eSquirrel Inc., The Secret Language of Leadership,\u003c\/i\u003e and \u003ci\u003eThe Leader's Guide to Radical Management.\u003c\/i\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50680622350610,"sku":"9780470548677","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_33de4586-b615-442a-bd44-2c67a8a9e937.jpg?v=1734923334","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-leaders-guide-to-storytelling-mastering-the-art-and-discipline-of-business-narrative-9780470548677","provider":"Surprise Castle","version":"1.0","type":"link"}