{"product_id":"the-leader-as-communicator-strategies-and-tactics-to-build-loyalty-focus-effort-and-spark-creativity-9780814409961","title":"The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity","description":"\u003cp\u003e\u003cstrong\u003eThis insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of \"making nice,\" but a strategic necessity.\u003c\/p\u003e\u003cp\u003eOrganized around an original model defining the important communication roles a leader must fill, \u003cem\u003eThe Leader as Communicator\u003c\/em\u003e examines roles as diverse as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003etrust-builder and critic, \u003c\/li\u003e\n\u003cli\u003erenewal champion and navigator, \u003c\/li\u003e\n\u003cli\u003elearning advocate and provocateur.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, \u003cem\u003eThe Leader as Communicator\u003c\/em\u003e culminates with assessment exercises that let readers measure their own communication skills.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Robert Mai (St. Louis, MO) is a consultant to Fleishman-Hillard, one of the world's leading communications consulting firms; an associate professor at St. Louis University's College of Public Service; and codirector of the university's Center for Organizational Learning and Renewal. Alan Akerson (St. Louis, MO), during his 20 years at Fleishman-Hillard, was instrumental in the creation of the firm's internal communication practice.\u003cbr\u003e\u003c\/p\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":50328765595922,"sku":"9780814409961","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b718e7ac-6dfc-4f18-acf0-33e2b5b569a1.jpg?v=1727751234","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-leader-as-communicator-strategies-and-tactics-to-build-loyalty-focus-effort-and-spark-creativity-9780814409961","provider":"Surprise Castle","version":"1.0","type":"link"}