{"product_id":"the-lead-machine-the-small-business-guide-to-digital-marketing-9780998367408","title":"The Lead Machine: The Small Business Guide to Digital Marketing","description":"\u003cp\u003eDo you want to rank higher in \u003cstrong\u003eGoogle\u003c\/strong\u003e, engage more people on \u003cstrong\u003eFacebook\u003c\/strong\u003e, and build your \u003cstrong\u003eemail list\u003c\/strong\u003e? Do you want to \u003cstrong\u003egenerate more online leads and sales for your business?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf so, then you're just \u003cstrong\u003eone click away\u003c\/strong\u003e from being able to create a digital marketing plan that works for your business.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Lead Machine\u003c\/em\u003e, you'll discover a simple, straight-forward method for digital marketing called the \u003cstrong\u003eBARE Essentials of Digital Marketing\u003c\/strong\u003e. \u003c\/p\u003e \u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eBuild\u003c\/strong\u003e - How to create a website that turns visitors into customers\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eAttract\u003c\/strong\u003e - What are the three most effective methods for driving highly qualified traffic to your site\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eRetain\u003c\/strong\u003e - How to stay in contact with prospects long after they've left your site\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eEvaluate\u003c\/strong\u003e - How to read and analyze your traffic reports so you can constantly improve your marketing and your conversion rates\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWithin each section you'll discover the secrets of digital marketing, and how to apply them to your own business. \u003cstrong\u003eYou'll get answers to questions such as: \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eHow do I increase my website conversions?\u003c\/li\u003e  \u003cli\u003eHow can I write more persuasive copy that gets people to take action at my site?\u003c\/li\u003e  \u003cli\u003eHow do I attract more visitors to my site?\u003c\/li\u003e  \u003cli\u003eHow do I get to the first page of Google?\u003c\/li\u003e  \u003cli\u003eHow can I come up in local search?\u003c\/li\u003e  \u003cli\u003eHow can I uncover which words my customers are using at Google?\u003c\/li\u003e  \u003cli\u003eWhere do I put my best keywords on my web page?\u003c\/li\u003e  \u003cli\u003eWhat are the best plugins for helping me rank higher?\u003c\/li\u003e  \u003cli\u003eHow can I use social media to drive traffic to my site?\u003c\/li\u003e  \u003cli\u003eWhat are the most effective social media channels for lead generation?\u003c\/li\u003e  \u003cli\u003eHow much time should I spend on social media?\u003c\/li\u003e  \u003cli\u003eHow does blogging improve my visibility online?\u003c\/li\u003e  \u003cli\u003eHow does a podcast help my business?\u003c\/li\u003e  \u003cli\u003eHow do I create videos for YouTube?\u003c\/li\u003e  \u003cli\u003eHow do I attract an audiece to YouTube?\u003c\/li\u003e  \u003cli\u003eHow do I get YouTube viewers to visit my website?\u003c\/li\u003e  \u003cli\u003eDoes Facebook marketing still work?\u003c\/li\u003e  \u003cli\u003eDoes my business need to be on Twitter?\u003c\/li\u003e  \u003cli\u003eHow can I prospect for new business on LinkedIn?\u003c\/li\u003e  \u003cli\u003eWhat other social media platforms should I be using?\u003c\/li\u003e  \u003cli\u003eHow can I use webinars to build my business?\u003c\/li\u003e  \u003cli\u003eHow do I advertise on Facebook?\u003c\/li\u003e  \u003cli\u003eHow can I advertise to my ideal customers on Twitter?\u003c\/li\u003e  \u003cli\u003eWhat other social platforms can I advertise on?\u003c\/li\u003e  \u003cli\u003eHow can I stay in touch with people after they've left my site?\u003c\/li\u003e  \u003cli\u003eHow do I built an email list?\u003c\/li\u003e  \u003cli\u003eHow do I send out mass mailings?\u003c\/li\u003e  \u003cli\u003eHow do I install Google Analytics?\u003c\/li\u003e  \u003cli\u003eHow do I find out what pages are most popular on my site?\u003c\/li\u003e  \u003cli\u003eHow can I find out what keywords are driving the best traffic?\u003c\/li\u003e  \u003cli\u003eHow can I determine where there are \"leaks\" on my website?\u003c\/li\u003e  \u003cli\u003eWhat other digial marketing can I measure?\u003c\/li\u003e  \u003cli\u003eHow do I know if any of this is working?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eIs this book right for you?\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e If you've been looking to generate more leads from your website, this book is for you. \u003c\/p\u003e \u003cp\u003eIf you've been looking to rank higher at the search engines, this book is for you.\u003c\/p\u003e \u003cp\u003eIf you want to build an audience on social media, this book is for you.\u003c\/p\u003e \u003cp\u003eIf you want to get your ideal customers to opt into your email newsletter, this book is for you.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBrooks, Rich:\u003c\/i\u003e\u003c\/b\u003e - Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social \u0026amp; mobile marketing. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. He is the \"tech guru\" on the evening news show, 207, which airs on the NBC affiliates in Maine, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.","brand":"Flyte New Media","offers":[{"title":"Default Title","offer_id":50848211468562,"sku":"9780998367408","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_08cb2cd7-ae90-4b3b-b6e6-b543e15a54df.jpg?v=1737374509","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-lead-machine-the-small-business-guide-to-digital-marketing-9780998367408","provider":"Surprise Castle","version":"1.0","type":"link"}