{"product_id":"the-last-mile-creating-social-and-economic-value-from-behavioral-insights-9781487521820","title":"The Last Mile: Creating Social and Economic Value from Behavioral Insights","description":"\u003cp\u003eMost organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial \"last mile\" where consumers come to their website, store, or sales representatives and make a choice.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn \u003cem\u003eThe Last Mile\u003c\/em\u003e, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eThe Last Mile\u003c\/em\u003e helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely's \u003cem\u003ePredictably Irrational\u003c\/em\u003e, Richard Thaler and Cass Sunstein's \u003cem\u003eNudge\u003c\/em\u003e, or Daniel Kahneman's \u003cem\u003eThinking, Fast and Slow\u003c\/em\u003e but was not sure how those insights could be practically applied, \u003cem\u003eThe Last Mile\u003c\/em\u003e is full of solid, concrete advice on how to put the lessons of behavioral science to work.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSoman, Dilip:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eDilip Soman\u003c\/strong\u003e is a professor and Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto.\u003cbr\u003e","brand":"Rotman-Utp Publishing","offers":[{"title":"Default Title","offer_id":50850966143250,"sku":"9781487521820","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d7a826d0-07de-4a56-b0f9-1c490e1d45f5.jpg?v=1737421836","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-last-mile-creating-social-and-economic-value-from-behavioral-insights-9781487521820","provider":"Surprise Castle","version":"1.0","type":"link"}