{"product_id":"the-language-of-evil-how-dictators-manipulate-the-masses-and-wield-power-through-words-9781914487644","title":"The Language of Evil: How Dictators Manipulate the Masses and Wield Power Through Words","description":"\u003cp\u003e\u003cstrong\u003eTo kill democracy, control the masses and destroy entire nations, dictators have always used the same secret weapon: the unmatched power of the spoken word. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this captivating history of language and power, speechwriter Guy Doza sets out how dictators have seized and maintained control of states through their mastery of oratory.\u003c\/p\u003e\u003cp\u003eHe shows how, despite their fearsome reputation, strongmen such as Julius Caesar, Adolf Hitler and Benito Mussolini were surprisingly subtle and skillful in their speeches. Less notorious female tyrants (have you heard of Ranavalona I, the 'Mad Queen of Madagascar' who killed half of her subjects, or Chairman Mao's murderous wife Jiang Qing?) were differently but equally manipulative.\u003c\/p\u003e\u003cp\u003eAs well as revealing the wordplay of each of 18 despots, Doza analyses the rhetorical techniques they shared. How Attila the Hun and Napoleon Bonaparte showered flattery on their troops and deliberately aggrandised their enemies. And how two violent 20th Century leaders, Zaire's President Mobuto and Iraq's Saddam Hussein, portrayed themselves as the father of their respective nations to nurture their ethos.\u003c\/p\u003e\u003cp\u003eFor, irrespective of time, geography and language, dictators and their allies consistently reuse the same methods of persuasion. In a 'post-truth' age where simplified messages overpower sophisticated ones, The Language of Evil equips readers to spot the same tricks and techniques being used today by tomorrow's would-be dictators.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReviews\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e'The handbook that humanity needs right now - not simply to understand the dangerous rhetoric of demagogues, but how to resist it.' - Terry Szuplat, former policy speechwriter for President Barack Obama and author of Say It Well.\u003c\/p\u003e\u003cp\u003e'Whatever happens in the street, the populist mobs have to be fired up first. That's where words come in. Guy Doza's Language of Evil is a fascinating analysis of the speechifying that empowers tyranny through the malign careers of eighteen dictators, from Julius Caesar to Saddam Hussein.\u003c\/p\u003e\u003cp\u003e'Gun, clubs, camps and torture chambers come next, but without words to set things going, these despots and their current successors would be nowhere.'\u003c\/p\u003e\u003cp\u003e'Sticks and stones...says the old rhyme. Don't believe a word of it.' - Jonathon Green, Lexicographer\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDoza, Guy:\u003c\/i\u003e\u003c\/b\u003e - Guy Doza is a speechwriter, trainer, and public affairs consultant. He started his career in political research before branching out into corporate speechwriting.He now works for a range of international clients, for whom he writes on a variety of subjects. A two-time TEDx speaker, Guy has lectured on rhetoric at several of the world's leading universities.His first book is a general guide to persuasive speaking and writing, How to Apologise for Killing a Cat: Rhetoric and the Art of Persuasion (Canbury Press, 2022).","brand":"Canbury Press","offers":[{"title":"Default Title","offer_id":51764126351634,"sku":"9781914487644","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8137e19e-9b5a-4d34-8c3c-d5eff929776b.jpg?v=1764757090","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-language-of-evil-how-dictators-manipulate-the-masses-and-wield-power-through-words-9781914487644","provider":"Surprise Castle","version":"1.0","type":"link"}