{"product_id":"the-kelloggs-the-battling-brothers-of-battle-creek-9780307948373","title":"The Kelloggs: The Battling Brothers of Battle Creek","description":"\u003cb\u003e***2017 National Book Critics Circle Award Finalist for Nonfiction***\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\"What's more American than Corn Flakes?\" --Bing Crosby \u003cp\u003e\u003c\/p\u003eFrom the much admired medical historian (\"Markel shows just how compelling the medical history can be\"--Andrea Barrett) and author of \u003ci\u003eAn Anatomy of Addiction\u003c\/i\u003e (\"Absorbing, vivid\"--Sherwin Nuland, \u003ci\u003eThe New York Times Book Review\u003c\/i\u003e, front page)--the story of America's empire builders: John and Will Kellogg. \u003cp\u003e\u003c\/p\u003eJohn Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Kelloggs, \u003c\/i\u003eHoward Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. \u003cp\u003e\u003c\/p\u003eThe Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it \"health reform.\" \u003cp\u003e\u003c\/p\u003eThe Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest Medical College. Kellogg's main medical focus--and America's number one malady: indigestion (Walt Whitman described it as \"the great American evil\"). \u003cp\u003e\u003c\/p\u003eMarkel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. \u003cp\u003e\u003c\/p\u003eAs Markel chronicles the Kelloggs' fascinating, \u003ci\u003eMagnificent Ambersons-\u003c\/i\u003elike ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHOWARD MARKEL\u003c\/b\u003e, M.D., Ph.D., is the George E. Wantz Distinguished Professor of the History of Medicine, and director of the Center for the History of Medicine at the University of Michigan. His books include \u003ci\u003eQuarantine!, When Germs Travel, \u003c\/i\u003e and\u003ci\u003e An Anatomy of Addiction.\u003c\/i\u003e His articles have appeared in \u003ci\u003eThe New York Times, The Journal of the American Medical Association, \u003c\/i\u003e and \u003ci\u003eThe New England Journal of Medicine.\u003c\/i\u003e Markel is a member of the National Academy of Medicine and lives in Ann Arbor, Michigan.\u003cbr\u003e","brand":"Vintage","offers":[{"title":"Default Title","offer_id":50872523063570,"sku":"9780307948373","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_52b41330-a0c5-423a-9226-bcc63a31b706.jpg?v=1737900647","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-kelloggs-the-battling-brothers-of-battle-creek-9780307948373","provider":"Surprise Castle","version":"1.0","type":"link"}