{"product_id":"the-inside-advantage-pb-9781265837242","title":"The Inside Advantage (Pb)","description":"\u003cp\u003e\u003cb\u003eBe the Driving Force Behind Your Company's Growth\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eRobert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.\u003c\/p\u003e\u003cp\u003eThis strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestl?, and L'Or?al, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.\u003c\/p\u003e\u003cp\u003eNow, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.\u003c\/p\u003e \u003cp\u003eBloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.\u003c\/p\u003e\u003cp\u003eDoing what you're good at and doing it better than anyone else will create growth. \u003ci\u003eThe Inside Advantage\u003c\/i\u003e will help you capture that magic moment when customers will select your product or service over those of your competitors.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50563360948498,"sku":"9781265837242","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a1c85164-2ebd-4778-a91f-25bf806f7878.jpg?v=1731868356","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-inside-advantage-pb-9781265837242","provider":"Surprise Castle","version":"1.0","type":"link"}